Know Which Digital Marketing Trends For 2019
Experts argue that by 2020, digital media budget will take about 24% of the advertising space. It is a huge growth from the current 15% today. In business, digital media is an important investment. Today, those in digital marketing need to go for latest trends and updates.
You can now use chatbots to replace the customer care department. Artificial intelligence makes chatbots popular and helps communicate with clients as robots.
Digital marketers use accelerated mobile pages and progressive web apps to reduce load time on a website. When used the technology cuts on the load time for webpage up to 0.5 seconds.
One of the leading digital marketing trends in 2019 is the rise in video use. The adverts are run on television and other shared platforms like Netflix, Facebook and even YouTube.
The smart digital marketers prefer the augmented and virtual reality, considered the latest innovation. The virtual reality gives a new environment, but the use of augmented reality place virtual items. The technology is used to enhance the buyer experience with the products and services before making the purchase. Once used, the clients will not be returning the goods once bought.
The other trend used here is content generated by users. The online sellers like Alibaba and Amazon have tapped and now use this trend. The past buyers are allowed to do the rating and recommendations. For those who are using user-generated content, they have a chance to recruit new clients.
Marketers are now using artificial intelligence today. To target the ads, AI is used to get the purpose and profile internet users. The AI is used to power the chatbots to handle the clients and help in customer experience. With the development of AI and applied in digital marketing, your clients get satisfied.
You cannot miss on the Omnichannel marketing. Marketers talked to people using multiple channels. Websites email and social media were used independently. Tracking of clients has become easier when Omnichannel is applied to make the above platforms continuous and single.
It is good for marketers who use personalization and marketing automation. The use of automated email make clients finds what is relevant and buys. With artificial intelligence, search engines and other marketing tools make it easy to curate content. When you use the marketing company, it will create relevant content that targets the audience.
Marketers are now using voice searches on popular platforms such as Amazon, and it has helped to replace typed searches.
Another trend is to use native ads. Many people prefer ad blocks to stop ads appearing in the Brower. However, marketers use native ads that appear as needed content. It becomes easier for customers to interact with the ads.
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